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Keywords: 导游绩效
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Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (3): 779–800.
Published: 11 February 2026
... model 技术 人工智能 旅游业中的AI采纳 虚拟导游 ChatGPT 导游绩效 任务—技术匹配 技术接受模型 ChatGPT导游绩效模型 To answer the research questions, this study builds upon the task-technology fit (TTF) theory (Goodhue and Thompson, 1995) and the technology acceptance model (TAM) (Davis, 1989). Previous...
