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Keywords: 平台信息线索
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Journal Articles
Hotels at fingertips: informational cues in consumer conversion from search, click-through, to book
Available to Purchase
Journal of Hospitality and Tourism Technology (2020) 11 (1): 49–67.
Published: 19 June 2019
...店搜索 平台信息线索 Online travel agents (OTAs) simplify the search and selection process for consumers. Instead of going to a few individual hotel sites, a shopper can go to OTA websites and search many hotels in a specific location for a particular date. Because of the popularity of online search...
