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Keywords: 广告价值
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (5): 816–834.
Published: 04 August 2022
... of research that links promotional activities, destination image, tourists’ attitudes, visit intention and behavior. 视频博客对目的地访问和重游意愿的广告价值：探究巴基斯坦游客地方依恋的中介作用 研究目的 本研究借鉴 Ducoffe 的广告价值模型, 将其他构念（可信度、幻想和视觉吸引力）作为感知视频博客广告价值的重要前提。该研究还考察了地方依恋在感知的广告价值和访问目的地的意愿之间的中介作用。 研究设计/方法/路径 本研究在社交网站和 YouTube 上（定期、频繁、每周或至少...
