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Keywords: 忠诚计划
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (5): 925–940.
Published: 15 August 2023
...’ knowledge, this study is one of the first studies to attempt to empirically analyse whether incorporating gamification into loyalty programmes influences customer engagement behaviours in the hospitality context. 研究目的 本文研究了游戏化忠诚计划和传统忠诚计划对顾客参与行为的不同影响。 研究方法 本文进行了2 x 2 x 2实验, 操纵了游戏化（游戏化 vs 非游戏化）、奖励水平...
