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Keywords: 态度变化
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (3): 427–440.
Published: 31 January 2022
...者采集调研数据。调研数据由验证性因子分析和结构方程（PLS-SEM软件）来测试研究模型。 研究发现 研究结果显示由VR产生的基于心流体验的两个因子（友好程度和远程呈现）可以对目的地形象产生正面影响。研究显示目的地形象是心流体验影响态度变化的中介因素。 研究原创性/价值 由于旅游目的地面临着关于投资于不同VR 平台或者其他科技工具的战略性决策, 了解个体如何对各种VR刺激因素进行反应变得尤其重要。因此本研究结论为旅游业内人士提供了有价值信息。 09 03 2021 15 08 2021 23 09 2021 04 10 2021...
