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Keywords: 情境危机传播理论
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Journal Articles
Timing and congruence effects of corporate social responsibility practices on social media crises in the tourism industry
Available to Purchase
Journal of Hospitality and Tourism Technology (2023) 14 (2): 154–171.
Published: 22 December 2022
... 435 名受访者那里收集数据是, 其中年龄和性别是控制变量。 研究发现 调查结果表明, 社交媒体危机恢复需要企业社会责任实践来恢复企业形象。企业社会责任实践在社交媒体危机之后立即产生影响, 而不是之前。此外, 在企业社会责任实践的规划和实施中应考虑公司的业务范围。 研究原创性/价值 这项研究通过使用企业社会责任实践扩展了社交媒体危机中的情境危机传播理论。 CSR 实践在危机管理中发挥着独特的作用。它可能属于可以与其他企业危机应对措施一起使用的支持类别。旅游业公司在社交媒体对内和对外增加了对可持续性的曝光。我们的研究表明, 这可以通过与旅游业一致的企业社会责任实践有效地实现...
