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Keywords: 感知信息质量
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Journal Articles
Digital menus innovation diffusion and transformation process of consumer behavior
Available to Purchase
Journal of Hospitality and Tourism Technology (2023) 14 (5): 732–761.
Published: 08 August 2023
...以实证方法考察了感知信息质量、感知食品质量和感知服务质量如何影响餐厅客人的行为意向的心理过程。 研究发现 根据对502名餐厅客人的在线调查数据显示, 菜单设计影响了客人的感知。基于视频的数字菜单是影响餐厅客人行为意向最有效的菜单类型, 其次是文本和图片的纸质菜单。 研究启示 本研究表明应鼓励在餐厅数字菜单设计中同时使用听觉和视觉元素。因此, 为研究促进了创新扩散理论和刺激-有机体-反应理论的发展。 研究价值 我们证实了数字菜单在餐厅菜单设计中的转型。餐厅客人, 尤其是在在后疫情时代, 已经准备好并愿意接受使用数字菜单。 Kang-Lin Peng...
