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Keywords: 战略体验模块
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Journal Articles
Assessing technology adoption practices in Chinese theme parks: text mining and sentiment analysis
Available to Purchase
Journal of Hospitality and Tourism Technology (2022) 13 (1): 195–213.
Published: 30 December 2021
...Tingting Zhang; Bin Li; Ady Milman; Nan Hua 研究目的 通过对游客的在线评论进行文本挖掘和情感分析, 本研究论旨在探索在中国主题公园中科技采用的行为。 研究设计/方法/途径 本研究运用Python 程序一共挖掘了来自490 中国主题公园的65,518 条评论。本研究进一步计算了在主题公园中与科技运用有关在线评论的情感指数。 研究发现 本研究发现了在主题公园科技应用的两大主要分类：辅助和体验科技。辅助科技包括三种：智慧服务, 售票, 和园中运输。根据Schmitt 战略体验模块（SEMs): 体验科技进一步包括科技的五大方面：感官, 感觉, 思考, 和...
