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Keywords: 扩展的技术接受模型
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Journal Articles
Manzhi Liu, Yaxin Yang, Yue Ren, Yangzhou Jia, Haoyu Ma, Jie Luo, Shuting Fang, Mengxuan Qi, Linlin Zhang
Journal of Hospitality and Tourism Technology (2024) 15 (4): 667–689.
Published: 23 July 2024
... planning. 消费者AI 聊天机器人使用意图的影响因素：扩展的技术接受模型的应用 研究目的 随着信息技术的进步, AI聊天机器人产品的普及正在增长。尽管市场对这些代理人持乐观态度, 但消费者对这些代理人的怀疑仍然存在。本文旨在通过整合外观方面来扩展技术接受模型的范围。它考察了AI聊天机器人的不同属性（如有用性、易用性和外观）对消费者分享和购买意图的影响, 单独以及组合。 研究方法 使用Web文本的探索性研究, 一个2（有用性：高vs低）× 2（易用性：高vs低）的混合设计和一个2（有用性：高vs低）× 2（易用性：高vs低）× 2（人格化外观：类人形vs卡通）用于受试者间设计和价格...
