Keywords: 技术接受模型
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (1): 70–103.
Published: 16 October 2023
... than one destination type, was designed. This study contributes to the literature by analyzing real and virtual visit intentions, combining the fields of the experience economy, risk perception and TAM. 研究目的 本研究通过应用, 探讨虚拟现实体验质量对目的地参访意愿和虚拟现实旅游意愿的影响。旨在识别这些变量之间存在的关系, 并解释这些关系的因果链接。 研究方法 本研究从...
Journal Articles
Journal of Hospitality and Tourism Technology (2020) 11 (3): 543–558.
Published: 01 October 2020
... Millenials 社会影响理论 、旅游 PLS-SEM Electronic social media (SM) are nowadays a common tool of communication and, in the case of Generation Y (Y’s, millennials), also a significant dimension of social life (Valkenburg et al., 2006). SM can be defined as a group of Web 2.0 online tools...

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