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Keywords: 收益管理
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Journal Articles
Digital evolution and emerging revenue management practices: evidence from Aegean airlines distribution channels
Available to Purchase
Journal of Hospitality and Tourism Technology (2021) 12 (2): 254–270.
Published: 06 May 2021
... ticket purchase pattern compose a tool to evaluate the airline digitalization progress toward revenue integrity and product customization, as the latest trend in customer-centric strategy of businesses and customer relationship management (eCRM). 数字化改革和新兴收益管理措施:以Aegean 航空分销渠道为例 研究目的 近十年来的快速数字化改革(DX...
