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Keywords: 新奇寻求
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Journal Articles
Manzhi Liu, Yaxin Yang, Yue Ren, Yangzhou Jia, Haoyu Ma, Jie Luo, Shuting Fang, Mengxuan Qi, Linlin Zhang
Journal of Hospitality and Tourism Technology (2024) 15 (4): 667–689.
Published: 23 July 2024
...水平（高vs低）用于受试者内设计。通过 Octoparse 和 SPSS 22.0 测试假设。 研究发现 研究突出了有用性、易用性和拟人化外观在塑造消费者对AI聊天机器人态度方面的重要作用, 从而影响了他们分享信息和购买的意图。分组回归分析显示, 相对于高价格, 低价格对消费者分享和购买的倾向产生了更为显著的正面影响。此外, 新奇寻求行为调节了感知有用性或易用性对态度的影响。具体来说, 增强的新奇寻求倾向减轻了对低感知有用性或易用性的影响, 导致消费者对AI 聊天机器人持续保持积极态度。 研究创新 本研究将产品外观创新地纳入技术接受模型（TAM）中, 考虑了AI 聊天机器人的功...
