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Keywords: 旅行意向
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Journal Articles
Journal of Hospitality and Tourism Technology 1–25.
Published: 17 December 2025
... 09 2025 24 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only eWOM Elaboration likelihood model Cognitive load theory Travel intention Information richness Emotional arousal 精细加工可能性模型(ELM) 认知负荷理论(CLT) 旅行意向 电子口碑...
Journal Articles
Journal of Hospitality and Tourism Technology 1–28.
Published: 11 December 2025
... 互动视频 互动性 存在感 Z世代 旅行意向 Interactive videos are distinctive because they empower users through playback manipulation, making active control a defining characteristic. This feature is rooted in the interactive digital narrative framework, which leverages digital media’s encyclopedic capacity...
