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Keywords: 时机
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Journal Articles
Timing and congruence effects of corporate social responsibility practices on social media crises in the tourism industry
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Journal of Hospitality and Tourism Technology (2023) 14 (2): 154–171.
Published: 22 December 2022
... with the tourism industry. 企业社会责任实践的时机和一致性对旅游业社交媒体危机的影响 研究目的 企业声誉是公司的关键无形资产之一, 通常会受到社交媒体上负面帖子的影响, 例如客户投诉。迄今为止, 尚无已知研究调查社交媒体危机前和社交媒体危机后的企业社会责任实践对旅游企业声誉的影响。本研究解决了这一研究缺口。该研究的目的是调查企业社会责任实践对社交媒体危机中企业声誉的影响。本研究使用刺激-有机体-反应 (SOR) 理论检验了与社交媒体危机相关的企业社会责任实践的一致性。 研究设计/方法/途径 使用实验性小插图方法。受访者被随机分为四个实验组和一个对照组。通过配额抽样从香港的...
