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Keywords: 智慧旅游App
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 372–388.
Published: 07 June 2021
... to use smart travel itineraries. 论智慧旅游App整合旅游行程采纳模型研究目的 游客越来越多地使用智慧旅游计划App来管理他们的旅游相关活动。他们通过这样的App获得行程从而选择他们旅游目的地。因此, 本论文旨在研究智慧旅游行程对游客的影响, 并探究哪些因素驱使他们继续使用智慧旅游行程。 研究设计/方法/途径 本论文采用UTAUT模型, 在马拉西亚取样, 共搜集到307位熟悉移动App的游客数据。 研究结果 研究论文结果肯定了UTAUT各项因素除了辅助条件, 其他因素都显著与使用智慧行程息息相关。享乐型价值和实用型价值都对游客个人使用行为有着显著...
