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Keywords: 游客反应
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Journal Articles
When social media meets destination marketing: the mediating role of attachment to social media influencer
Available to Purchase
Journal of Hospitality and Tourism Technology (2023) 14 (4): 643–657.
Published: 02 June 2023
...极影响。网络红人依赖在真实性和享受之间起到中介作用。 创新性/价值 本研究提出并检验了网络红人依赖作为真实性和游客反应之间的中介角色, 为未来关于网络红人的研究提供了有意义的理论和实践基础。 Social media influencer attachment Object-based authenticity Existential authenticity Tourist responses Social media enjoyment 关键词： 网络红人依赖 基于对象的真实性 存在性真实性 游客反应 社交媒体享受...
