... Technology Gamification Alternate reality games Memorable tourism experience Knowledge gains 游戏化 交替现实游戏 难忘旅游体验 知识获得 技术 National Science and Technology Council 113-2410-H-239 -018 National Science and Technology Council No: 113-2410-H-239 -018. An alternate reality games...

...’ knowledge, this study is one of the first studies to attempt to empirically analyse whether incorporating gamification into loyalty programmes influences customer engagement behaviours in the hospitality context. 研究目的 本文研究了游戏化忠诚计划和传统忠诚计划对顾客参与行为的不同影响。 研究方法 本文进行了2 x 2 x 2实验, 操纵了游戏化（游戏化 vs 非游戏化）、奖励水平...

... factor to award badges for standard contributions scarcely influence user behavior. Badges need to be designed to reward accomplishments that are not so trivial to be achieved and that do not depend entirely on the user. 研究目的 在线旅游评论平台已成为创新的信息系统, 这也是由于结合了复杂的游戏化元素, 例如具有视觉吸引力的徽章。本研究旨在分析升级徽章后评论的三个特征：评论长...