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Keywords: 直播主特征
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (1): 174–193.
Published: 02 August 2024
... 目的地品牌价值 旅游直播 直播主特征 社会交换理论 价值共创 Live streaming is a transformative force in modern communication and has reshaped consumer engagement in real time (Hua et al., 2023 ; Zhang et al., 2020). Tourism live streamers (TLSers) are leading the interactive wave and significantly...
