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Keywords: 真实性
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Journal Articles
Virtual influencers, real reservations: how do virtual influencers boost hotel bookings?
Available to Purchase
Journal of Hospitality and Tourism Technology 1–19.
Published: 31 March 2026
... Affect transfer hypothesis 虚拟影响者 人工智能 个性化 真实性 新颖性 契合度 社会临场感 态度 购买意向 计算机生成角色 广告态度模型 情感转移假说 The proliferation of social media has driven brands to adopt influencer marketing (Polat et al., 2024). With artificial intelligence (AI) advancements, virtual influencers (VIs...
Journal Articles
Examining Turkish travellers’ non-immersive virtual heritage tour experiences through stimulus–organism–response model
Available to Purchase
Journal of Hospitality and Tourism Technology (2024) 15 (3): 417–432.
Published: 29 March 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only 通过刺激-有机体-反应(SOR)模型检验土耳其旅行者的非沉浸式虚拟遗产之旅体验 研究目的 本文旨在探讨游客的非沉浸式虚拟遗产真实性、存在感和虚拟旅游满意度如何在刺激-有机体-反应模型中激发其行为意向(持续参与和旅行意向)。 研究方法 本研究设计了一个问卷, 用于调查参与虚拟旅游的土耳其旅行者(n = 275)。使用结构方程模型方法估计模型并测试研究假设。 研究发现 研究结果显示, 六个假设中有四个得到支持。根据研...
