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Keywords: 社会临场感
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Journal Articles
Journal of Hospitality and Tourism Technology 1–19.
Published: 31 March 2026
... Affect transfer hypothesis 虚拟影响者 人工智能 个性化 真实性 新颖性 契合度 社会临场感 态度 购买意向 计算机生成角色 广告态度模型 情感转移假说 The proliferation of social media has driven brands to adopt influencer marketing (Polat et al., 2024). With artificial intelligence (AI) advancements, virtual influencers (VIs...
Journal Articles
Journal of Hospitality and Tourism Technology 1–22.
Published: 18 December 2025
... 21 09 2025 09 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social presence Escapism Generational cohorts Generative artificial intelligence Continuous intention 生成式人工智能 持续互动意图 社会临场感 逃避心理 代际群体...
