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Keywords: 社会临场感
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Journal Articles
Journal of Hospitality and Tourism Technology 1–19.
Published: 31 March 2026
... Congruence Social presence Attitude Purchase intention Computer-generated characters Attitude-toward-the-ad model Affect transfer hypothesis 虚拟影响者 人工智能 个性化 真实性 新颖性 契合度 社会临场感 态度 购买意向 计算机生成角色 广告态度模型 情感转移假说 The proliferation of social media has driven brands to adopt influencer...
Journal Articles
Journal of Hospitality and Tourism Technology 1–22.
Published: 18 December 2025
... presence Escapism Generational cohorts Generative artificial intelligence Continuous intention 生成式人工智能 持续互动意图 社会临场感 逃避心理 代际群体 Generative artificial intelligence (GAI) is transforming operational paradigms of higher education (Altinay et al., 2025) by providing adaptive...
