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Keywords: 社会形象
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (3): 476–489.
Published: 18 April 2023
... of the first to systematically study mobile event apps and offers valuable implications for academicians, technology vendors and event planners. 研究目的 本研究旨在探讨影响用户持续使用移动活动应用程序（MEA）意愿的因素。为此, 本研究探索了了MEA感知的实用性、社会交换和享受度对用户继续使用MEA意愿的影响, 并进一步分析了社会形象在此关系中的调节作用。 研究设计/方法 本研究收集了407名移动活动应用程序（MEA）用户的数据, 并利用结构方程模型测试...
