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Keywords: 社会技术理论
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (3): 479–495.
Published: 23 October 2024
... knowledge for destinations and tourism companies to optimize social media marketing. 社交媒体如何通过关系强度和面子意识调节其对冲动旅行意图的影响：一种社会技术视角 研究目的 社交媒体作为个人获取旅行相关信息的重要平台, 其影响力日益显著。本研究基于社会技术理论和弱关系理论, 探讨社交媒体中塑造冲动旅行意图的前因和调节变量。 研究方法 本研究收集了696名中国社交媒体用户和旅行者的数据, 并采用偏最小二乘法结构方程建模（PLS-SEM）进行分析。 研究发现 研究结果表明, 信息质量和社交网络互动显著...
