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Keywords: 网络刺激
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (1): 124–140.
Published: 08 December 2020
... developed a framework of e-stimuli in a B&B website setting to address customers’ psychological behaviors to understand the practical needs of the B&B industry and customers’ expectations. 研究目的 本论文检验了网络刺激与消费者行为意向之间的关联, 并且指出具体消费者享乐主义动机和功利主义动机在网络刺激对民宿网站的整体感受之间的调节作用。 研究设计/方法/途径 本论文采用SEM对提出的假设进...
