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Keywords: 自助技术
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Journal Articles
Digital menus innovation diffusion and transformation process of consumer behavior
Available to Purchase
Journal of Hospitality and Tourism Technology (2023) 14 (5): 732–761.
Published: 08 August 2023
... transformation in menu design in restaurants. Restaurant diners are also prepared and comfortable with digital menus, especially in the postpandemic world. 研究目的 本研究目的在于调查在餐厅从纸质菜单到数字菜单的创新扩散过程中, 不同菜单类型如何影响餐厅客人的行为意向。 研究设计/方法/途径 通过设计并使用四种菜单类型, 分别为只有文本的纸质菜单、具有文本和图片的纸质菜单、显示文本和图片或文本和视频的数字菜单以及具有自助技术功能的数字菜单, 本研究...
