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Keywords: 虚拟体验
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Journal Articles
Mustika Sufiati Purwanegara, Nila Armelia Windasari, Hasbian Fauzy Perdhana, Muhammad Fakhrul Rozy Ashadi, Fitri Aprilianty
Journal of Hospitality and Tourism Technology (2025) 16 (2): 229–246.
Published: 12 August 2024
...升美食旅游体验：游客自我报告和神经生理反应的证据 研究目的 本研究旨在探讨3D虚拟体验和社交媒体如何在游客旅程中改善整体美食旅游体验。 研究方法 本研究采用混合方法, 通过结合自我报告调查和脑电图（EEG）跟踪, 严格解析Z世代在享受科技支持的美食旅游活动中的体验和情感。 研究发现 展示3D虚拟体验和TikTok在访前阶段提升了客户的期望值。3D虚拟景点有效增强了游客在现场美食体验中的兴奋感和积极情绪, 进而对未来实际访问意图产生了长期影响。 研究创新 本研究通过考察数字技术如何影响Z世代的行为并提升美食旅游体验, 从信息搜索开始, 延伸到现场体验, 再到后续购买...
