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Keywords: 虚拟遗产之旅
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Journal Articles
Examining Turkish travellers’ non-immersive virtual heritage tour experiences through stimulus–organism–response model
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Journal of Hospitality and Tourism Technology (2024) 15 (3): 417–432.
Published: 29 March 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only 通过刺激-有机体-反应（SOR）模型检验土耳其旅行者的非沉浸式虚拟遗产之旅体验 研究目的 本文旨在探讨游客的非沉浸式虚拟遗产真实性、存在感和虚拟旅游满意度如何在刺激-有机体-反应模型中激发其行为意向（持续参与和旅行意向）。 研究方法 本研究设计了一个问卷, 用于调查参与虚拟旅游的土耳其旅行者（n = 275）。使用结构方程模型方法估计模型并测试研究假设。 研究发现 研究结果显示, 六个假设中有四个得到支持。根据研...
