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Keywords: 计划行为理论（TPB）
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Journal Articles
Journal of Hospitality and Tourism Technology 1–24.
Published: 18 December 2025
... airport SERVQUAL Stimulus-organism-response (SOR) Dual-process theory (DPT) Technology acceptance model (TAM) Theory of planned behavior (TPB) 智慧机场 SERVQUAL 刺激–有机体–反应（SOR） 双重加工理论（DPT） 技术接受模型（TAM） 计划行为理论（TPB） The SOR model has been extensively used to elucidate consumer decision...
Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (3): 433–448.
Published: 10 April 2024
... insights for practitioners and policymakers. 研究目的 本研究旨在调查游客对使用ChatGPT获取旅游信息的态度和意向。此外, 通过将与ChatGPT相关的感知风险与计划行为理论（TPB）相结合, 本研究探讨了三种感知风险（隐私风险、准确性风险和过度依赖风险）对游客行为意向的影响。 研究方法 本研究通过两个在线调查平台收集了536名受访者的数据。在线调查问卷评估了游客对ChatGPT使用的感知风险、态度、主观规范、感知行为控制、行为意向以及与其使用ChatGPT相关的人口统计信息。 研究发现 结构方程建模分析显示, 游客对使用...
