... to investigate the effectiveness of destination social media marketing from a visual perspective. By incorporating destination type as a moderating factor, this research provides novel insights into how different types of tourism destinations shape user engagement patterns. 视觉复杂度特征 用户参与 认知一致性理论 自然型与城市型旅...

...性的产品会产生更大的信任。 研究原创性/价值 研究结合认知一致性理论, 从理论上拓展了SOR框架在旅游聊天机器人的适用性, 解释了消费者响应人机交互的内在机制。 Purpose This paper aims to examine how consumers’ perceptions of artificial intelligence (AI) chatbots influence individuals’ cognitive and emotional states and their subsequent behavioural intentions vis...