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Keywords: 评论效价
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Journal Articles
Assessing the effects of user-generated photos on hotel guests’ price, service quality, overall image perceptions and booking intention
Available to Purchase
Journal of Hospitality and Tourism Technology (2022) 13 (4): 608–625.
Published: 29 April 2022
... and RV and hotel guests’ perceived price, perceived service quality, perceived overall image and booking intention, which are crucial factors regarding online hotel marketing. 评估用户生成的照片对酒店客人价格、服务质量、整体形象感知和预订意愿的影响 研究目的 本研究旨在探索用户生成的照片 (UGP) 和评论效价 (RV) 对酒店客人感知服务质量、感知价格、感知整体形象和预订意图的影响。 研究设计/方法/途径...
