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Keywords: 调节效应
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Journal Articles
Antecedents and consequences of strategic online-reputation management: moderating effect of online tools
Available to Purchase
Journal of Hospitality and Tourism Technology (2023) 14 (3): 384–400.
Published: 28 February 2023
... with them” (p. 1,266). Therefore, CRM increases customer satisfaction, retention and loyalty (Rahimi et al., 2017). Online reputation CRM Brand equity Online tools Moderating effect Strategic online-reputation management 在线声誉 CRM 品牌资产 在线工具 调节效应 战略在线声誉管理 Ministerio de...
