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Keywords: 调节焦点理论
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Journal Articles
Gains-focused vs risk-averse orientations and their impact on location-based marketing services in tourism
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Journal of Hospitality and Tourism Technology (2022) 13 (2): 333–347.
Published: 15 March 2022
... is one of the first to examine the relationship between gains-focused/risk-averse travel planning and their impact on perceptions of value in LBS programs in travel experiences. 对比以收益为中心与风险规避为中心的不同取向, 及其在旅游中对定位营销服务的影响 研究目的 调节焦点理论提出, 消费者决策以及目标达成行为可以基于对收益/非收益敏感的促进目标或反映对损失/非损失敏感度的保守目标（Aaker...
