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Keywords: 转换行为
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (1): 124–138.
Published: 08 August 2024
... their services. Such companies can use the factors that influence customer switching intentions identified in this study to control customers’ churn behavior by managing dissatisfied customers in the mobile context. 理解外卖服务客户的转换行为 研究目的 在外卖服务提供商之间激烈竞争的推动下, 本研究考察了使用移动应用程序的客户行为。具体来说, 基于推-拉-系泊框架, 本研究旨在确定影响客户在外卖...
