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Keywords: 酒店品牌个性
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Journal Articles
Aureo Paiva Neto, Elaine Aparecida Lopes da Silva, Lissa Valéria Fernandes Ferreira, José Felipe Ribeiro Araújo
Journal of Hospitality and Tourism Technology (2020) 11 (2): 241–254.
Published: 10 June 2020
... with the SDGs. Originality/value This study differs from existing literature by attempting to fill a gap on the limitations of studies focused on linking brand personality to sustainability, and using data mining to reach this goal. 探索 TripAdvisor 上的可持续酒店品牌个性 研究目的 本论文探索通过电子口碑形式的酒店品牌个性效用。本论文设计和检测了一个附加要素 （计...
