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Keywords: 阻碍因素
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (1): 53–72.
Published: 19 November 2024
... and services via users’ feedback. AR眼镜在遗产旅游中使用时遇到的阻碍因素：个人能力的调节效应通过sem-pls过程 研究目的 系统评估阻碍因素作为技术接受模型（TAM）的先驱方面存在一定的空白。本研究调查了三个阻碍因素, 即不适感, 不安全感和风险。此外, 本研究提出了调节变量 - 个人能力（PC）, 并测试其对感知有用性(PU); 感知易用性（PEU）和行为意图（BI）之间关系的影响。 研究方法 使用量化数据分析验证了通过Smart PLS4使用的调整模型。对327名有效受访者的数据进行了分析。 研究发现 不适感是影响PU和PEU的显著先驱因素。不安...
