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Keywords: 顾客参与行为
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Journal Articles
Understanding how customers engage with social tourism websites
Available to Purchase
Journal of Hospitality and Tourism Technology (2021) 12 (1): 141–154.
Published: 11 January 2021
...-transactional (customer WOM, referrals and feedback), in the context of STWs. 研究目的 本论文分析研究科技urism websitehaviours pur 研究设计/方法/途径 研究样本为研究科技urism websitehaviours purchasesLS-SEM分析验证假设模型。 研究结果 研究结果表明, 顾客愉快感知、易使用、有用性、以及可信任度等变量对顾客社交旅游网站的态度及后续参与行为（购买、sOM、推荐）有着积极影响。 研究原创性/价值 本论文开发并验证分析了科技接受模型变量对顾客参与行为...
