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Keywords: ：游戏化, 在线旅行社, 品牌参与, 品牌认知度, 品牌忠诚度
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (1): 139–157.
Published: 02 August 2024
... ：游戏化, 在线旅行社, 品牌参与, 品牌认知度, 品牌忠诚度 Studies have demonstrated that gamification is an effective strategy for enhancing consumer engagement and cultivating loyalty (Abou-Shouk and Soliman, 2021), fostering consumer loyalty by providing tangible and intangible benefits (Chen et al., 2021...
