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Keywords: ：游戏化, 在线旅行社, 品牌参与, 品牌认知度, 品牌忠诚度
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (1): 139–157.
Published: 02 August 2024
... Limited Licensed re-use rights only Gamification Online travel agencies Brand engagement Brand awareness Brand loyalty ：游戏化, 在线旅行社, 品牌参与, 品牌认知度, 品牌忠诚度 The rapid development of tourism products and technology-savvy consumers have transformed new experiences. One mature...
