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Keywords: AI adoption in tourism
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Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (3): 779–800.
Published: 11 February 2026
...? RQ4 . What are the dynamics that shape ChatGPT tour guide performance based on user adoption? Technology Artificial intelligence AI adoption in tourism Virtual tour guiding ChatGPT Tour guide performance Task-technology fit Technology acceptance model ChatGPT tour guide performance...
