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Keywords: AI preference
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Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (2): 601–619.
Published: 21 October 2025
... resistance, with AI preference moderating the relationship between trust, tradition barriers and customer resistance. In addition, the SEM-ANN model achieved an accuracy rate of 78.4%. Originality/value This research provides critical insights into the reasons for customer resistance to AI-DFDS...
