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Journal Articles
The effect of promotional mix on hotel performance during the political crisis in the Middle East
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Journal of Hospitality and Tourism Technology (2018) 9 (1): 33–49.
Published: 12 March 2018
...对酒店绩效影响的文章。 Purpose This paper aims to investigate the effects of promotional mix in terms of advertisement, website and direct sale on job performance during the political crisis in the Middle East. Design/methodology/approach Data were collected from 121 Jordanian employees working...
