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Keywords: Advertising avoidance
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Journal Articles
Journal of Hospitality and Tourism Technology (2015) 6 (2): 145–159.
Published: 17 August 2015
...Peter Nyheim; Shi Xu; Lu Zhang; Anna S. Mattila Purpose – This paper aims to examine the effect of privacy concern, irritation and personalization on Millennials’ perceptions of personalized smartphone advertising avoidance in a restaurant context. The hospitality industry has witnessed a huge...
