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Keywords: Affect evaluation
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Journal Articles
The influence of incidental affect and mood-changing price on online booking intention
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Journal of Hospitality and Tourism Technology (2017) 8 (3): 357–371.
Published: 02 October 2017
...ChihChien Chen; Karen Xie; Shuo Wang Purpose This paper aims to examine the joint influence of incidental affect and mood-changing prices on consumers’ hotel booking intention in an online purchase context. Design/methodology/approach Based on the integrative framework of affect evaluation...
