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Keywords: Affect regulation
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Journal Articles
The influence of incidental affect and mood-changing price on online booking intention
Available to Purchase
Journal of Hospitality and Tourism Technology (2017) 8 (3): 357–371.
Published: 02 October 2017
... and affect regulation, a 3 × 2 full factorial between-subject online experiment in an online booking scenario is developed to investigate how consumers’ booking intentions change by mood inductions (happy, neutral and sad) and price levels (below versus above reference price). Findings Results showed...
