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Keywords: Affinity
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Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (5): 825–841.
Published: 12 August 2024
... robots and explores the relationships among stimuli (coolness and affinity), organisms (utilitarian and hedonic value) and responses (behavioral intention). Design/methodology/approach This study uses a purposive sampling method and conducts a questionnaire survey in restaurants with service robots...
