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Keywords: Artifact
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Journal Articles
PLS path modeling – a confirmatory approach to study tourism technology and tourist behavior
Open Access
Journal of Hospitality and Tourism Technology (2018) 9 (3): 249–266.
Published: 29 November 2018
... and composites. Design/methodology/approach The study at hand presents PLS-PM in its current form, i.e. as a full-fledged approach for confirmatory purposes. By introducing the composite to model artifacts, TTH scholars can use PLS-PM to answer research questions of the type “Is artifact xyz useful...
