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Keywords: Attitude change
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (3): 427–440.
Published: 31 January 2022
... destination image mediates the effect of flow experience on attitude changes. Design/methodology/approach A survey was administered to collect data from 342 study participants who watched a tourism destination marketing video through HTC VR vive gear. A research model tested data collected from participants...
