... VIs’ attributes (VI–brand congruence, authenticity, personalization, novelty and social presence) positively predict consumers’ attitudes and purchase intention. Attitude toward VI directly affects purchase intention and presents a significant mediation role between all the identified attributes...

...Hande Akyurt Kurnaz; Onur Cüneyt Kahraman; Alper Kurnaz; Ozan Atsız Purpose This study aims to examine how travellers’ non-immersive virtual heritage authenticity, sense of presence and virtual tour satisfaction stimulate their behavioural intentions (continuance and travel intention) within...

... to recruit participants who posted their experiences with a hotel on consumer-generated review sites. Findings Results of this study identified that when managers incorporated authenticity and compensation components, customers were more likely to show a higher level of trust, satisfaction and behavioral...