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Keywords: B2B2C
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Journal Articles
Journal of Hospitality and Tourism Technology (2016) 7 (1): 2–15.
Published: 01 February 2016
... focused on understanding the issues affecting the adoption of B2B2C among SMTEs, and according to Reino et al. (2011) , the adoption of different systems may be influenced differently by business characteristics. Extant research has examined OTD in terms of understanding its structure...
