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Keywords: Bed and breakfast industry
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Journal Articles
Effects of experiential stimuli on customers’ responses: An example of bed and breakfast websites
Available to Purchase
Journal of Hospitality and Tourism Technology (2016) 7 (4): 390–404.
Published: 14 November 2016
...-use rights only Satisfaction Behavioral intentions Experiential marketing Bed and breakfast industry E-servicescape Pleasure emotion With the advanced development and prevalence of information technologies, the virtual service environment, also known as e-servicescape, is important...
