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Keywords: Behavioral intention,
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Journal Articles
Is immersion always a good thing? Immersive experience and meaningful experience in digital museums
Available to Purchase
Journal of Hospitality and Tourism Technology (2026) 17 (2): 582–600.
Published: 20 October 2025
...Xiao Xi Cheng; An Wu Purpose This study aims to investigate the effects of immersive and meaningful experiences on behavioral intentions through satisfaction in digital museums. In addition, it explores whether and under what conditions immersive experiences can promote meaningful experiences...
Includes: Supplementary data
