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Keywords: Behavioral loyalty
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (5): 955–971.
Published: 22 August 2022
..., which is linked to behavioral loyalty. Moreover, the role of attitudinal loyalty and demographic characteristics (i.e. gender and age) is described. Originality/value This empirical research explores how food delivery brands can increase customers’ positive behavior by investigating the role...
